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Demand Generation Lead

Matter Intelligence
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Demand Generation Lead

Company Description

Matter specializes in advancing sensors and geospatial AI to capture "extreme-resolution" images of materials from space to surface, creating unprecedented data globally. Our sensors measure shape, composition, and temperature to understand and predict real-world events, driving innovation in computer vision and geospatial modeling.


 

Role Description

This is a full-time hybrid role for a Demand Generation Lead at Matter Intelligence. The role is located in Palo Alto, CA with flexibility to work from home. The Demand Generation Lead will be responsible for creating and executing demand generation strategies, optimizing marketing campaigns, analyzing data to drive customer acquisition, and collaborating cross-functionally to drive revenue growth.


 

Key Responsibilities

  • Plan and execute inbound campaigns across content, SEO/SEM, paid social, webinars, and industry events to attract and nurture prospects in insurance, utilities, mining, and agriculture.
  • Own campaign build-out in Copper/HubSpot, LinkedIn & Google Ads, running continual A/B tests on offers, creative, and landing pages to improve conversion rates and cost-per-lead.
  • Produce thought-leadership assets—case studies, white papers, demo videos—in partnership with leadership and subject-matter experts.
  • Run targeted ABM programs for the top tier of strategic accounts using intent data and coordinated sales outreach.
  • Track, analyze, and report funnel metrics (MQLs, CPL, CAC, pipeline velocity, attribution) with weekly dashboards and optimization recommendations.
  • Manage the demand-gen budget and tech stack, keeping tools (Copper/HubSpot, Apollo, Google Analytics) tuned for scale and efficiency.


 

Qualifications

  • 3–7 years in B2B demand generation; at least 3 years owning full-funnel inbound at a high-growth SaaS or data/AI start-up
  • Demonstrated track record hitting pipeline targets > $100 M ARR annually
  • Experience in demand generation, marketing campaigns, and data analysis
  • Proven success launching multi-channel campaigns for complex technical products or vertical solutions (e.g., insurance tech, industrial IoT, geospatial data, AI APIs).
  • Proficiency in SEO, SEM, attribution tools, and marketing automation tools
  • Strong copywriting instincts and ability to translate technical value props into compelling offers.
  • Ability to collaborate cross-functionally and drive revenue growth
  • Knowledge of geospatial AI and computer vision is a plus
  • Bachelor's degree in Marketing, Business, or related field


 

Compensations & Benefits

  • Competitive base salary + performance bonus tied to pipeline generation
  • Early-stage equity package
  • 100% employer-paid health, dental, vision


    Please apply here: https://464588a31op.typeform.com/matter-sales